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7 Secrets of a Highly-Effective Resume Cover Letter
Just like the late, great Rodney Dangerfield, the "humble" cover letter gets no respect.
Job-seekers spend so much time and energy on their resumes they've got nothing left to offer their poor, neglected cover letters.
Big, BIG mistake!
It is the well-written cover letter not the resume that can single-handedly land you more job interviews. The cover letter is your one chance to really "market" yourself to an employer using proven marketing strategies rarely found in the typical cover letter.
Conversely, there's only so much you can do with the traditional CV or resume. I believe the carefully crafted cover letter is more important to your job search success than any other written document, including the resume.
As a direct marketing professional for over 20 years, I bring to you my 7 secrets of a highly-effective resume cover letter:
1. ADDRESS your cover letter to a specific person. Do your best to find out "To Whom" you should address your cover letter. "Dear Manager" is lifeless.
2. OPEN with an attention-grabbing first sentence to really grip the reader. This will almost guarantee your cover letter and resume get a closer look.
3. REMEMBER less is more. The best cover letters have plenty of white space. Cover letters that are clear, focused, short and sweet land more job interviews period.
4. FOCUS on what you can do for the employer. How can you benefit the company specifically? Do a little research and relate this simply and clearly in your letter.
5. CHOOSE WORDS that show enthusiasm and passion for the position you seek... (big, big secret!) Then, carry this passion into the interview with you.
6. REQUEST ONE ACTION you want the employer to take: "I would really like the opportunity for a personal interview this week." (You never know until you ASK.)
7. END your cover letter with something enthusiastic and telling like, "I look forward to being interviewed at your earliest convenience. Thank you so much for this opportunity." Sincerely, Jane Jobseeker. (Notice how Jane assumes she'll land the interview? This is clever, smart, and it works like a charm).
Think of your cover letter as a sales letter. The only purpose of your resume cover letter is to land you more job interviews. That's the bottom line. By using the proven marketing strategies I've outlined above you will land more quality job interviews than your competition.
You must find a way to get your "foot in the company door" to have any chance of landing the job. With the right cover letter you can blow the doors of opportunity wide open. And remember, more job interviews translate to (drum roll please)... more job offers.
Finally, the most important advice I can offer you is this: FOLLOW-UP every job lead, contact, and communication. Following up is the "golden key" to getting hired for the job of your dreams. Use follow-up cover letters, thank you letters, even follow-up phone calls. Following-up can literally double your chance for success. It is also the one secret ingredient missing from 99% of every job-seeker's playbook.
Good news for you!
Jimmy Sweeney is the president of CareerJimmy and author of the new, "Amazing Cover Letter Creator." Jimmy has written several career-related books and his unique, "think-outside-the-job-search-box" approach, make his articles a job-seeker favorite. Jimmy is regularly published on some of the Internet's largest career web sites.
Who else wants their phone ringing off the hook with more quality job interviews? Visit Jimmy on the web right now at http://www.Amazing-Cover-Letters.com for your 'instant' cover letter today.
The Right Way To Send Your Resume
Having a great resume is the first critical step in a successful job search. Unfortunately, most people don't know the best ways to get that resume noticed. In today's job market, where you are competing with hundreds of other resumes, knowing the right way to distribute your resume can make all the difference.
Sweeping Up Worms
With the opening of a new venture and numerous reporters arriving in an hour, it felt like one of those "chickens with heads off" days. We were close, but not ready. So like locusts to a wheat field, a swarm of people were devouring the last minute details. Then, it rained. With rain, came worms, hundreds washing onto the entrance sidewalk. When I returned to the area, I found a manager, several department supervisors and a director outside with brooms, sweeping up worms. No one asked them to sweep worms. But, with guests arriving shortly and no one else available, they found brooms and started sweeping.
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Unemployment Blues: Mind Over Mood
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Using The Internet For Job-hunting
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What Turns Potential Employers ON; What Turns Them OFF?
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The Big Mo : Momentum and the Hiring Process
Momentum as defined by Webster's is: strength or force gained by motion or through the development of events. For our purposes, the interview process is a "development of events". Creating and maintaining momentum throughout the interview process is critical to attracting and securing top candidates in today's competitive market. Momentum or "The Big Mo'" as I frequently call it is a term widely used by sportscasters to describe the modification of energy between two parties to in a sporting event or game. As a recruiter, we see both sides of the hiring process. Rather than have momentum shift from one participant to the other, we seek to have momentum or positive energy shared and exchanged by the participants, moving in unison with each other towards a common goal.
How Long Does It Take To Write A Resume?
Many people can easily write a resume in just a couple of hours. They can do this by following a resume sample and just writing their information in place of the sample. This is the quick and easy way, but it's not the most effective way.
Waiting for Lightening to Strike
Author and management guru, Peter Drucker says, "People adjust to the level of demands made on them." I would add, we also adjust to the level we demand of ourselves. At some point we grow up and pass for adults by how we look. To match that look with action requires both discipline and determination.
Ask the Recruiter
We all have career goals, big or small. Here are some questions I have recieved over the last month from those actively seeking new employment.
Take Charge of Your Job Search: 12 Steps to Success
Despite what many people may say, a job search does not have to be an unpleasant experience. There are those people who choose to take charge of the process, who actually find the process to be very rewarding and stimulating. Conducting a job search is in many ways a self discovery process and an opportunity to put your true endurance and attitude skills to the test.
Seven Steps to Making a Successful Career Change
My first job was secretary to Moses. Having to transcribe and make 2,430 copies of the Ten Commandments convinced me I was on the wrong career path! OK, maybe I'm not quite THAT old. But I did start out as a secretary. While I didn't mind the work, eventually I decided it wasn't very satisfying. I often felt like a "tool" that helped others contribute to the organization's success. I wanted to make my own contributions, to find creative ways to make a difference. It took me about 12 year to come to that conclusion, decide to do something about it, and change my life.
Successful Job Search: 10 Steps To Quickly Acquire Your Dream Job And Put More Money In Your Pocket
Do you want to continue your costly, time-consuming and exhausting struggle in a frustrating job search using weak, ineffective tools that are getting you nowhere? The job market today is fiercely competitive with few high-paying or desirable jobs available. With repeated downsizings, companies have learned to survive with less.
Free Resume Examples: More Is Better
If you ever studied any probability theory in high school or college, you probably remember the marbles.
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So, you currently have a job but you are looking for something a little better. You are getting tired, uptight, and maybe just a little stressed out. This is a dangerous time ? the time when job seekers can turn into wing nuts and make key mistakes. So, how do you avoid tripping over those pesky landmines, you know - your current boss, workmates, and customers - and still carry out an effective job search?
Interview Tips - Ten Top Dos & Donts for Winning Interviews
In this day and age it can become increasingly difficult to even get your foot in the door and get an interview; once you've accomplished that you will want to make sure you continue to put your best foot forward and nail the interview as well. Unfortunately, as great as their skills, experience and education are; the interview is where many people lose a job opportunity to their competition. Understanding what is acceptable and what is not acceptable in an interview are critical to receiving a job offer.
5 Tips for Customizing your Resume
Gone are the days of the bland, generic one-page resume. Employers these days are more impressed by a resume that is customized and they tend to give jobs to interviewees that have a bit of knowledge about the company.
Old Hiring Foxes vs. The Hedgehogs
You are about to compete for the best people again. The recovery is happening. Labor statistics indicate over 280,000 new jobs were created in the U.S. last May. Is your company's hiring process a competitive weapon-or a ball and chain? If you're not sure, here are some places to look:
How People Really Explore New Careers: What Does A Real Career Search Look Like?
The traditional model of career choice suggests a linear pattern. Get to know yourself. Learn your kills and talents. Explore careers that seem to best utilize your talents and skills. Today, both research and experience suggest that real career change doesn't happen this way.
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