|Careers & Employment Information|
How to Pick the Best Career for You: Part 3
Marketing-with-Intent precisely drives you to your target and with greater speed because you are using the right mode of transportation, an accurate compass and a clear vision of where you're headed. You'll differentiate yourself from your competition by using the right vehicle to uncover the best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worth the sweat.
The traditional method of career transitioning moves you out of the driver's seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather than the employer's, you lose control of steering your job search in the right direction. Today's customer-centric marketplace requires companies to selectively position each product properly, target it toward the right market and package it into an effective, memorable branding. You'll need this same laser-beamed approach to pinpoint the right career. It is not a one-shot, random deal. You must market with intent.
Marketing is the whole business seen from the point of view of its final result, that is, from the customer's point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued:
?Diligence in tracking outcomes
?Courage to ditch non- or underperforming efforts
?Hands-on creativity to exploit hidden opportunity
There is no such thing as "soft sell" or "hard sell." There is only "smart sell" and "stupid sell." If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation:
?In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice.
?In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice.
Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters' needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being "one of the people."
Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you've done. Tunnel vision severely underestimates your career options and income potential.
Here are seven tips to ensure you're marketing with intent and the expedition won't be futile:
?Know the job market
?Know your functional and industry options, or employer's needs in these areas
?Recognize your marketing skills, where you are most marketable, and all you have to offer
?Develop a marketing plan of action to generate multiple, simultaneous interviews
?Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
?Allow time to run a complete job search coherently, independently, and productively
?Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
?Positioning (posture yourself as a problem solver)
?Exposure (detect indications of hiring patterns and necessity for solutions)
?Marketing (create demand for your talents by communicating your benefit)
When you identify employer needs through subterranean market research and then develop a personalized solution and communication initiative that aligns with those needs, you'll flawlessly yield a positive outcome.
Never drive your job search blindfolded and certainly don't let hindsight be your tour guide. Zoom, Zoom.
Marta L. Driesslein, CECC(http://www.interviewing.com) is a senior consultant for R.L. Stevens & Associates Inc., a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients' career transitioning needs.
How to Make Your Career Change Easier
Despite what your grandmother told you, life is not supposed to be a struggle. The same is true for making a career change. This doesn't mean you won't work hard to get the job of your dreams. We often forget that we can make things easier on ourselves so that the transition is not painful! Do these six things and you'll notice a huge difference right away.
The Dog Days of Job Hunting
Does a headline like this scare you?
It is Still Possible to be Upwardly Mobile in America!
Yes, it's still possible to be upwardly mobile in America: it's called a career in sales.
7 Deadly Cover Writing Sins
Don't start off your job search with one (or more) strikes against you by committing any of these common cover letter blunders. Each is easy to avoid, but they can sink your chances of an interview if you include them in your letter.
Get Paid to Shop And Keep Everything You Buy - Without Having to Pay!
Can You Tell Good Service From Bad; Recognise Value For Money; Compare Prices, Staff Efficiency, Product Range, Customer Service Between Rival Firms?
Relocation Issues...Who Will Pay?
In light of recent unemployment figures, and a continual downturn in the labor market, many unemployed professionals are finding themselves in a bind when their benefits or severance packages are depleted. It is not easy to compete with 300-600 resumes for one job. Those seeking jobs through postings on the web or through a professional recruitment service must consider a new place to live as well as a new employment situation -- if they are serious about the jobs they are applying for.
The Myths of Career Change
Chances are you already have many ideas about what it takes to successfully transition into a new career, even if you have never done it before. Some of those ideas might be useful ? most probably are not. In this article I would like to expose The Myths of Career Change, which might actually be holding you back.
6 Vital Tips For Creating A Superior Resume
1: Keep It Short
Lost Your Job? Ten Ways to Bounce Back!
Whether you've been right-sized, downsized, underutilized, or just plain fired, looking for work is a life-changing experience that rocks your world. Regain your equilibrium with these ten strategies and get back to being your best.
What is Absolutely the Best Day to go on a Job Interview?
First of all, to fully understand and appreciate the answer, a couple of givens must be taken into account. What I believe to be the most important item for dealing with an interview successfully is, your attitude. Your attitude determines the outcome of every interview. The core competencies must be there in order for you to get the interview in the first place but, your attitude during the interview will be what ultimately gets you accepted or rejected for the position. If it was as simple as, "I can do the job", there would be no need for an interview in the first place - the employer would just hire based upon the resume.
Power Resumes ? Writing Your Objectives
A powerful resume starts with a good statement of objective. This is the headline of your advertisement promoting yourself. The headline has to be simple yet state with clarity that you are the perfect choice for the specific job or position.
Ten Questions For Entrepreneurs To Ask Themselves
Ten Questions For Entrepreneurs To Ask Themselves
Wanted: A Diva for the Job of a Lifetime!
"When I was a child, I always thought the world was mine, A stomping ground for me, full of opportunities. I always had this attitude that I was going to go out into the world and do all the things I wanted to do." ?Madonna
Six of the Best for a Winning Resume
1. Be Complete
Mastering The Lunch Interview
Interviews can be nerve-racking, brain-draining, headache-inducing experiences. These days, recruiters have found a way to make the interview even more difficult by combining the experience with a meal. This means that in addition to listening to the interviewer, formulating intelligent responses, and trying your hardest to be confident, you now have pay attention to how you look while eating.
The Right Way To Send Your Resume
Having a great resume is the first critical step in a successful job search. Unfortunately, most people don't know the best ways to get that resume noticed. In today's job market, where you are competing with hundreds of other resumes, knowing the right way to distribute your resume can make all the difference.
Take This Job and...Re-staff It
Deciding to leave a job isn't easy. In fact, quitting a job requires courage, especially in today's soft economy when the unemployment rate has reached 6.4%. However, in a tight job market, some people consider leaving their jobs without having another "lined up".
What To Do
Ever had that perfect life when everything seems perfect yet you wanna die. I am in the situation where I have the perfect imperfect world. I have a daughter which might not be mine after 6 years of believing she is, I have a girlfriend who is so imperfect she is perfect for me. A son well he is only 8 months old and he seems to be the only perfect balance at the moment.
Hiring Managers: Preventing ?Fall-Off?s? and Counter Offers
"Bill, thanks so much for your assistance with this search. We're very happy that Robert has accepted the position. He will be a great addition to our organization". At this point, while most would consider the placement complete from both the candidate and employer's side, I would put forth that you are not quite at the finish line just yet.
Dont Forget to Say, Thank You
One of the biggest mistake for job seeks is to not follow up an important interview with a thank you note to the people who interviewed them. Human Resources experts note that as few as 10% of interviewees take the time to say, "thank you." Let's take a look as why writing a thank you is the right thing to do and list some tips on how to write one.
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