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How to Transform a Boring Note Into A Killer Cover Letter - Part II
In Part I, we covered how to grab the reader's attention with the opening sentence. Now we'll get them interested, arouse desire, and get them to take action. Let's get moving.
Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right?
So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer.
Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.
You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you?
You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation.
Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview.
Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter.
All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this:
Here's What To Do Next?
Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?"
Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you.
Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it?
So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook.
Here's What To Do Next?
Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com
Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com
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Fascinating Ways to Make a Living Doing What You Love May Be Closer Than You Think...
You don't have to look very far to find fascinating ways to make a living. Opportunities are literally everywhere? if you're looking, that is. It seems I can't turn on the television or radio or open a magazine or newspaper without seeing at least one good business idea. Maybe that's why, as we were winding down a consulting session the other day, one of my clients said to me, "Boy, you sure have a lot of information in your head." I appreciated the compliment, but Julie was only half right. When you've been in the business of helping people change course for as long as I have, it's only natural I'd know a lot about creative income streams. But most of them aren't in my head ? they're in my Opportunity File.What's an Opportunity File? Basically anytime I happen upon an interesting story about someone who is making money doing what they love, I add it to a big file called Opportunities. If you don't yet have an Opportunity File, I encourage you to set one up. It's positively addicting!I thought it might be fun to just pull a couple of examples from the top of my Opportunity file and share them with you. Since they're on top, that means I've come across them in just the last week or so. Collecting is all the rage these days. As I looked more closely at my top of the pile examples, I realized that in one way or another, they all have something to do with collecting. Read on and you'll see what I mean.First there's antique Christmas decorations collector, Gerald Nixon (aka Mr. Pink? I'll explain in a moment). Gerald had so many antique Christmas decorations in his personal collection that he finally had to open a shop just so he could move about his apartment. Today he has over 10,000 ornaments as well as light reflectors, aluminum trees, rotating color wheels, rotating musical tree stands, vintage holiday cards, and wrapping paper. Okay, why is he called Mr. Pink? Well, it seems the guy owns a very fuzzy pink Santa suit that he happily dons every weekend in December. You can imagine how many tourists ask to have their picture taken with him! You can visit Gerald at his shop in Manhattan at 223 16th Street or online at MrPinkInc.com. If you hurry, you may even catch him in his furry pink suit!And speaking of winter? after his grandfather died and left him his old wooden skis, Mark Miller began collecting vintage skis. Soon neighbors in his small hometown in New Hampshire started dropping off their old skis. Then Mark began buying skis at auctions. Before long, he had over 100 pairs!In 1994, he decided to turn his hobby into a business and moved himself and his collection to Park City, Utah, where he became a ski instructor. Today Mark has the largest collection of antique winter sports equipment in the world. Two warehouses hold his collection of 3,000 pairs of skis, 2,000 pairs of snowshoes, 500 vintage sleds, and 400 pairs of wooden skates.Increasingly, Mark's collection comes from Europe where he managed to track down 500 pairs of American snow shoes used by the Army's 10th Mountain Division in World War II. The shoes were just sitting in an old barn in Turkey. Mark does all the refinishing work himself before selling his vintage finds through his web site at AntiqueSkis.com and through home décor shops in four western states. The next opportunity I found in an article in FSB magazine about hot franchises. I'm not usually very interested in franchises. I've got nothing against them mind you? it's just hard for me to picture someone who wakes up in the morning excited about opening their own Subway or Jiffy Lube shop. On the other hand, franchises can be the ideal solution for someone who basically wants to run his or her own business but doesn't want to build something from scratch.Anyway, it was my keen interest in recycling that peaked my curiosity about Canadian Brian Scudamore's franchise entirely geared around turning trash into cash. Brian got into the business of clearing out unwanted things from people's basements, garages, attics and the like when he was 19 and still in college. He bought an old truck for $700, and in an attempt to make his business sound bigger than it was, he named it Rubbish Boys. (Even though Brian was the only rubbish boy he thought big). His business was so successful, he ended up dropping out of school to haul junk full time.The junk hauling business itself is nothing new. But over time Brian got the bright idea of modernizing the business with uniformed drivers driving fancy trucks who show up when they say they will. So he decide to start a company called Got-Junk (think UPS but with junk pick up). Today this 33-year-old's Vancouver-based company is one of the fastest growing franchises in North America with 74 territories ? most in the U.S. Is there really that much money in junk? This year Got-Junk expects to post revenues system-wide of $12.6 million. To learn more, go to 1800GotJunk.com. A lot of people skip over articles or entire publications if they don't see an immediate application to their life. Not me. The more unrelated to my life, the more intrigued I am. Case in point was a supplement in my local paper that was dedicated to equestrians. I like horses and all, but am not even remotely connected to the horse world.While I scanned the articles, what I was really drawn to were the advertisements. Why? Ads reveal all kinds of interesting ways people with a particular interest have found a way to earn a living. Among the ads for such obvious businesses as tack shops and veterinarians was an ad for "quality equine laundry." Who knew?I quickly discovered that the company will "clean, refurbish, and return each blanket spotless, repaired, and wrapped with tissue in a zippered plastic case." They also promise to make Velcro stick again and to air-dry the blankets on a special rack to avoid shrinkage. This enterprising company will arrange for pick up anywhere in New England. This last one is not so much about collecting things as it is about collecting and using experience. A headline in my local paper featured a guy who recently bought a local trophy and engraving shop. I don't have a big need for trophies, but I know when it comes to entrepreneurs, there's always more to a story than the headline. I was right. It seems the new shop keeper, 51-year-old Russell Wilkinson, has had a pretty varied background. According to the article, Russell has worked in construction, been an electrician, owned his own shoe repair shop, been a security chief at a local park, delivered packages for UPS, owned a local restaurant, and trained to be a scuba diving instructor in Key West. People often ask Russell why he doesn't just get a regular job. His reply? "If I'd done that, it would have been the biggest waste of the most expensive education a person can have." Russell's story serves as a good reminder that despite all the pressure to find that one thing you're good at and then stick to it for the rest of your life, having a varied occupational life can make life a whole lot more interesting.It also reminds us that no experience is wasted. So many people went to school for things that have nothing to do with the work they do today? myself included. I never view past training, jobs, or even relationships as wasted time. All of our past experience adds up to who we are today.Do you want to work at something you truly love? Opportunities are all around you. Get a note pad and a file folder and start your own Opportunities File. Let it be a source of inspiration and ideas.
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